Free UTM Link Generator – Create Trackable Marketing URLs Instantly

Simple UTM Generator for Everyday Marketers

What is a UTM Generator?

A UTM Generator is a simple tool that helps you create URLs with UTM parameters so you can track the performance of your marketing campaigns.

UTM parameters are small tags added to the end of a link—like ?utm_source=facebook&utm_medium=cpc—that tell analytics tools where your visitors came from.

With this UTM Builder, you don’t need to manually type parameters or worry about formatting. The tool automatically generates clean, accurate, and trackable links for any channel.

Why UTM Tracking Matters

If you’re running ads, posting on social media, emailing customers, or working with influencers, you need to know which campaigns actually work .

UTM tracking helps you:

• See which posts bring the most traffic
• Compare platforms (Facebook vs. TikTok vs. Instagram)
• Track influencer marketing performance
• Measure ROI for paid ads
• Identify which marketing messages convert best
• Avoid guessing where your traffic comes from

Without UTMs, you only see generic traffic—no insights, no attribution.

How the UTM Generator Works

Just fill in 3–5 simple fields, and the tool will create a full tracking link for you:

1. Website URL The landing page you want people to go to.
2. UTM Source The platform: facebook, google, tiktok, newsletter, influencer…
3. UTM Medium The type of traffic: cpc, organic, referral, email, paid-social…
4. UTM Campaign The campaign name: summer_sale, launch_2025, black_friday…
5. Optional: UTM Content / UTM Term Useful for A/B ads, keywords, creatives.

Who Should Use a UTM Link Generator?

Marketers & Growth Teams: Track paid ads, organic posts, landing pages, and experiments.

Content Creators / KOLs: Send brands clean, trackable performance links.

Businesses & eCommerce: Measure every campaign to increase conversions.

Agencies: Keep UTM formats consistent across clients and channels.

Tips for Better UTM Naming (Best Practices)

• Use lowercase only : facebook, not Facebook → keeps data clean.
• Avoid spaces → use hyphens or underscores: summer-sale.
• Keep names consistent across your organization.
• Don’t use special characters like ?, &, #.
• Use short codes for internal organization: “fb”, “ig”, “tt”.